Luxury and Innovation: the new era of Customer Experience

Luxury and Innovation: the new era of Customer Experience is an exclusive five-day program designed to immerse you in the world of luxury retail and customer experience across key industries: fashion, beauty, and hospitality. The course offers unparalleled access to the brands, leaders, and trends shaping the future of retail.

Through a powerful combination of expert-led sessions, hands-on experiences, and behind-the-scenes visits to iconic locations, participants will gain valuable insights into the strategies that define excellence in luxury.

This is more than an educational journey: it is a unique opportunity to step inside the most influential retail hubs, broaden your global perspective, and build high-level connections within the industry.

Day 1:

📍 UFV Campus

• 9:00 – 13:00
  • Welcome.
  • The Evolution of Retail in Spain: Paloma Domínguez, Program Director.
  • Includes Coffee Break.
• 13:00 – 14:30
  • Transfer to WOW Concept.
  • Lunch.

📍 Retail Safari

• 14:30 – 17:30
  • Visit to WOW Concept and a tour of Madrid Downtown, exploring Digital Native Vertical Brands (DNVB) such as Nude Project, Morrison, Pompeii, Neutrale, Ecoalf, and Za Caffé — Zara’s first café.

Day 2:

📍 UFV Campus

• 10:00 -13:00
  • How to Build Iconic Beauty Brands: Ana Guerrero, Director of Training and Education, La Prairie Switzerland
  • Includes Coffee Break.
• 13:00 – 14:30
  • Lunch on campus and transfer Retail Safari

📍 Retail Safari

• 14:30 – 17:30
  Visits to destinations where luxury and innovation meet, including El Corte Inglés Serrano, Longevity Hub by La Prairie, and VRAI.

Day 3:

📍 UFV Campus

• 10:00 -13:00
  • The Evolution of Luxury in Europe: France, Italy, and Spain: Paolo Scalia, Store Director, Dolce & Gabbana
    
  • Include Coffee Break.
• 13:00 – 14:30
  • Lunch at Cristina Oria.

📍Retail Safari

• 14:30 – 17:30
  • Visits to international luxury icons (Dolce & Gabbana, Hermès) and national (Casa Loewe), ending with the exclusive Malababa. 

Day 4:

📍Arteixo

• Visit to Zara Headquarters – Arteixo (A Coruña)
  • Flight Madrid-A Coruña.
  • Exclusive visit to Zara’s global headquarters, including the Zara Design Center and Model Store, to explore its logistics, production dynamics, and how concepts come to life.
• 13:00 – 14:30
  • Lunch at the A Coruña Yatch Club.

📍Retail Safari A Coruña

• 14:30 – 17:30
  • Exclusive visit to the MOP Foundation, a dynamic and innovative space founded by Marta Ortega to highlight individuals and communities through creativity, art, design, and social impact.
  • Flight A Coruña-Madrid.

Day 5:

📍Cortefiel Headquarters

• 10:00 -13:00

  • Breaking the Boundaries of Fashion. Visit to the showrooms and workshops of Hoss Intropia and Pedro del Hierro, two iconic Spanish brands that have evolved to capture new market and consumer trends.

• 13:00 – 14:30
  • Farewell Lunch and Diploma Ceremony

This program is built around the exclusive concept of the “Retail Safari” — an immersive and dynamic approach that combines expert-led classroom sessions with guided visits led by top professionals from iconic brands and innovative spaces. It offers a rare behind-the-scenes perspective that is seldom accessible to the public.

Designed to provide first-hand experience of the strategies, trends, and innovations transforming the sector, each session ensures participants gain a deep understanding of the mechanics behind world-class retail experiences.

This is not just a course, but a unique opportunity to experience retail from the inside.